Bobbi Brown Cosmetics has unveiled a Duty Free Chance app, targeted at the South Korean market.

Bobbi Brown Cosmetics has unveiled a Duty Free Chance app, targeted at the South Korean market. It is available as a free download at the Apple App and Google Play store. 

The new mobile app allows travellers to plan their airport shopping in advance, share upcoming trips with friends, and gives them a “chance” to submit their own shopping requests via Kakao Talk, Twitter, Facebook and Google+. 

Designed for the Korean marketplace, the iOS and Android app is said to seamlessly organise all shopping wishes, or “chances,” into one manageable, social shopping list. Driven by the travelling Korean consumer’s needs, the Duty Free Chance aims to enhance mobile shopping via social networking, creating a unique interactive and entertaining experience in one platform, according to the brand. 

The app also provides travellers with a tool to experience the world of Bobbi Brown Cosmetics, as well as share their Bobbi Brown favourites with friends. 

“The app provides the perfect utility for travelling duty free shoppers, providing them with one fun and efficient interface to organise and track their upcoming purchases across all duty free shopping, as well as their friends’ duty free chances,” noted President of Bobbi Brown Cosmetics and Jo Malone Maureen Case. 

How the app works 
After downloading the Duty Free Chance app, travellers have the option to log in using Kakao Talk, Twitter, Facebook and Google+, and then add upcoming international trips by entering their destination and travel dates. 

Browse & Pick 
Travellers can browse and pick Bobbi Brown products via a special catalogue of Bobbi’s duty free favourites and add these to their shopping list, as well as other duty free products they might want. 

Share & Invite 
Travel plans and shopping lists can be shared with friends via Kakao Talk, Twitter, Facebook and Google+. Travellers can share their duty free access with friends by offering them a “chance” to submit their product wish list, with the app easily organising all requests with a built-in check list. The Duty Free Chance app also allows travellers to see which of their friends are currently using the app, as well as those friends’ upcoming trips, through the social media platforms. 

Send & Earn 
Travellers can inform friends that their duty free chance requests have been fulfilled by sending a virtual postcard. Users also have the opportunity to earn fun rewards and badges based on their app activity.