The stand out markets have continued to be Korea, Thailand and China, as the brand’s popularity with Mainland Chinese customers continues to grow very strongly

[JONY THAI] - TODAY MY REPORT

(회사에서 MCM 브랜드가 어느날 갑자기 사라졌습니다. 그래서 판매했던 직원에게 물었더니. 서플라이어가 공급을 중단했다고 하는데... 제가 8년쨰 근무하는 수완나품공항에서는 언제나 중국인및 많은 관광객들이 MCM 가방에 대한 관심을 쏟아내고 있습니다. 그런데.. 공급 중단이라니?  그래서 오늘 회사에 리포트를 제출 했습니다.  아래는 제 리포트 입니다. 

(* ช่วงเวลาผมทำงาน ผมสังเกตุว่ามีนักท่องเที่ยวสนใจในสินค้าแบรนด์ MCM  เป็นจำนวนมาก และได้สอบถามข้อมูล แต่พอลูกค้าได้เห็นราคาของสินค้าแล้ว บอกว่าแพงเกินไป และไม่ซื้อ)

 

Today Korean Customer would like to buy MCM bag item so customer has asking sale staffs from West to East side. Finally I have checked at Moon shop east side but all our KPD shop has no more selling MCM brand.

 

The stand out markets have continued to be  Korea, Thailand and China, as the brand’s popularity with Mainland Chinese customers continues to grow very strongly

 

 

Also MCM already open to two pop up shops in Hong Kong with DFS. These will be in a general merchandise shop in Hong Kong Airport and downtown in Sun Plaza in Tsim Sha Tsui, Hong Kong.  And going to do a pop up shop with DFS in Scott’s Walk, Singapore, and with DFS Saipan around mid-year.

 

This MCM brand when I working times many customers interest to purchase and MCM brand is most top’s selling for Chinese traveler in Duty free Korea, 

 

 

* In extracts from a forthcoming exclusive interview withTRBusiness Report  ------

 

 

MCM: MONTHLY SALES OF $3M WITH LOTTE

Monthly sales of MCM items were exceeding $3m from the previous two stores earlier in the year.

 

The top selling month to date at the time of writing was last October when goods worth $4m were sold in the main store. Backpacks and handbags are also popular, with the average price for MCM items ranging from $700 to $1,000.

 

[According TRBusiness’ recent interviews with senior management at Lotte, MCM’s sales were up 82.8% in Lotte’s downtown stores last year.

 

The brand also accounted for 6% of KTO’s total fashion sales revenue at Incheon International Airport-Ed].

 

 

MCM is popular in South Korea and rapidly gaining popularity in China, Taiwan, Japan and in south east Asia, supported by brand endorsement from South Korean K-pop and K-drama celebrities.

 

The fast growing brand has 13 travel retail shops and other duty free sales locations outside of South Korea, in addition to opening boutiques in all major downtown duty free shops in South Korea and at Incheon International Airport during the past two years.

 

The brand is also entering Taiwan’s duty free market this year for the first time and the company has agreements with Ever Rich Duty Free to open a boutique in the new Ever Rich Kinmen island duty free store that will cater mainly to Mainland Chinese visitors.

 

It will also open pop up shops in Ever Rich’s downtown stores in Taipei.

Will open own shop, a 50sq m boutique, in Ever Rich’s new Kinmen downtown duty free store which they are opening in May.

 

Also will opening a pop up shop in July in Ever Rich’s Mingquan East Road downtown shop in Taipei for three months and then a pop up shop in their new Neihu downtown Taipei store at the end of 2014 for six months.

 

MCM target is to have MCM shops and boutiques in all key travel retail locations.”

 

MALE PRODUCTS ARE ALSO POPULAR

MCM’s iconic backpacks and women’s shopper bags are among the most popular travel retail products at present, selling in a range of colours and materials. Small leather goods, including wallets and long purses are becoming popular and sell in canvas designs as well in leather.

 

MCM’ s Will selling more products for men – some items are unisex, including passport holders, business card holders and belts in different colours. Men also go for our classic design, the Visetos MCM logo design,

 

Sales have risen in strong double-digit figures in a number of MCM’s key Asian travel retail locations this year, including Thailand where the brand has four downtown and airport shop-in-shop and boutique outlets.

 

Sales figures are understood to have grown strongly in MCM’s China Duty Free store outlet in Sanya on Hainan Island in January and February, while sales in Singapore’s Changi Airport T2 have grown more than three-fold during the past three years.

 

TEN MORE SHOPS UNDER DISCUSSION

Discussions are now underway to open more than 10 new pop up shops, boutiques and other retail positions in various countries during 2015, In China, for example, talks are underway to extend MCM’s travel retail presence in Beijing and Shanghai, and to enter new geographical markets, including Shenzhen and Guangzhou in Guangdong Province, and Haikou in Hainan.

 

MCM’s next duty free shop opening in China is expected to be a boutique in China Duty Free’s Haitang Bay Store in Sanya, Hainan. Work installing the boutique is due to be completed in time for the outlet to open in August during the peak summer tourist season.

(* ช่วงเวลาผมทำงาน ผมสังเกตุว่ามีนักท่องเที่ยวสนใจในสินค้าแบรนด์ MCM  เป็นจำนวนมาก และได้สอบถามข้อมูล แต่พอลูกค้าได้เห็นราคาของสินค้าแล้ว บอกว่าแพงเกินไป และไม่ซื้อ)