Lotte, Shilla, Shinsegae and Charmzone share Incheon Airport duty free spoils
Source: ©The Moodie Report
- Incumbents Lotte Duty Free and The Shilla Duty Free, together with department store group giant Shinsegae and small & medium enterprise Charmzone have carried off the spoils in the much-anticipated Incheon International Airport duty free tender, The Moodie Report can reveal.
Lotte and Shilla will share the key Perfumes & Cosmetics (three and four stores respectively) and Liquor & Tobacco (five shops each) concessions.
Lotte also captured four luxury boutiques in the main Passenger Terminal Building as well as 23 multi-category stores in the remote concourse. Crucially, Lotte has won package DF5, which includes the 550sq Louis Vuitton boutique opened in September 2011 and run ever since by The Shilla Duty Free. The decision means that Lotte Duty Free will become the new Vuitton concessionaire (subject to the brand's approval).
Shilla has won the package for 11 general merchandise stores, with Shinsegae taking the other general merchandise contract for 12 stores. Small & medium-sized enterprise Charmzone wins a beauty concession plus a number of other stores.
Shortly after the awards announcement, Lotte Duty Free Director – Global Business Planning Team Steve Park told The Moodie Report: "We are very pleased with the result of the tender. We will prepare carefully for the new concession. Based on our proposal we will improve the shopping environment and we’ll develop a strong marketing programme to improve our airport shops. The sales volumes will increase a lot compared to the current concession."
"I'm OK. Happy for the result," was the short but satisfied reaction from Senior Executive Vice President and Head of The Shilla Duty Free, Jeong-Ho (Jason) Cha.
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